Liva Insurance Launches Prestigious Rewards Program that Gives Over 800 OMR of Value to its Customers

February 13, 2024

Liva Insurance, the leader in innovative insurance solutions, is proud to announce the launch of the Liva Rewards Program, an ambitious initiative designed to redefine the insurance customer experience. Hosted at the Novotel Muscat, the launch event marked a significant milestone in Liva’s dedication to offering unique and high-value rewards to its customers, with the program's value exceeding 800 OMR.

Liva Insurance's groundbreaking Rewards Program is setting new standards in the insurance industry by significantly enhancing the role and value that insurance plays in the lives of its customers. Through strategic and exclusive partnerships with over 25 different retailers, service providers, and healthcare facilities, Liva Insurance is offering its customers an unparalleled opportunity to enjoy valuable discounts and special offers that extend well beyond the traditional scope of insurance benefits.

Upon purchasing any of Liva Insurance’s wide-ranging products and services (including group medical, travel, motor, home…etc) customers will receive a digital loyalty card, which they can easily display on their smartphones or other digital devices. This digital card is their passport to accessing exclusive discounts across the network of participating partners.

"We are thrilled to introduce the Liva Rewards Program, a testament to our commitment to being a partner in our customers lives, giving value beyond insurance. Through our exclusive partnerships across a wide spectrum of services and retailers, we're proud to offer a program that enhances the quality of life for our customers, offering significant discounts and unique offers directly tied to their lifestyles. At Liva Insurance, we believe that insurance should do more than protect—it should propel our customers towards a richer, more rewarding life." Said Hanaa Al Hinai, CEO of Liva Insurance.

Bader Al Lawati, Head of Brand and Communications also commented: "The essence of the Liva Rewards Program is to forge a deeper connection with our customers, transforming every insurance policy into a key that unlocks a spectrum of extraordinary benefits. As we continue to grow this program, the value and the list of partners will continue to grow, giving our customers an invaluable tool to enrich their everyday lives. "

The Liva Rewards Program is set to transform customer engagement by offering unmatched benefits, special deals, and personalized experiences. This initiative propels Liva towards its objectives of enriching the customer experience and establishing itself as a frontrunner in insurance innovation. As the region's premier multi-line insurer, Liva continues to offer a comprehensive suite of digitally enabled, customizable solutions across all insurance lines, backed by exceptional customer service.

For further information about the exclusive benefits and offers within the Liva Rewards Program, please visit